The Richardson IQ

Richardson Chamber of Commerce
my role
creative strategy; name development; concept and design of logo and signage; art direction of other elements
additional credits
Whitney Holden assisted with the design of advertising materials and event graphics; Fabian Anderwald developed the website
created for Dodd Creative Group

It's not every day you get to share a stage with the mayor. But, indeed, the final deliverable of this branding project for a special business district in the city of Richardson was a public reception with promotional merchandise, an interactive map display, and a video presentation. To get there, we first developed a name for the district (and what could possibly celebrate the brainpower of this place better than "IQ"?). Then for the logo, the team selected a mark featuring a spark, representing the "eureka" moments that happen in the district every day. And we established a vibrant color palette that screams, "something exciting is happening here."