Dallas Grilled Cheese Company

Dallas Grilled Cheese Company
my role
concept and design of all elements
additional credits
created for Shout Shout Shout

For their new restaurant concept, our client wanted to create an atmosphere that was serious about food, but decidedly un-serious about everything else. So, we got to have a lot of fun building their brand together, finding opportunities to throw in (ahem) cheesy taglines, cartoonish icons, and other over-the-top elements.