Archer Medical District

Knightvest Capital
my role
creative strategy, name development, art direction of other elements
additional credits
Derek Sholeen assisted with the logo design; Derek Sholeen and Jonnathan Munoz assisted with the monument design
created for Dodd Creative Group

This apartment community's location in a medical district inspired the name (the Roman god Apollo is also known as The Archer). From that came the logo, which subtly evokes both an A and an arrowhead. When it came to applying that logo to the main ID sign for the property, the unique planting beds at the corner of the property offered a great opportunity for a distinctive combination of wall signs and a 10-foot sculpture of the icon.