The Links on PGA Parkway

The Carbon Companies
my role
creative strategy; concept development of logo and icons; art direction of other elements
additional credits
Derek Sholeen assisted with design of the logo; Derek Sholeen and Bob Cardwell assisted with design/layout of signage elements
created for Dodd Creative Group

For an apartment community adjacent to the new PGA Headquarters in Frisco, a green logo featuring a tee turned out to be the perfect pairing. And in the interiors, the brass and charcoal palette complements the upscale country club vibe.

Bronze Trophy in the DSVC's 54th Annual Dallas Show (2023)