ATTPAC 2014 Annual Report

AT&T Performing Arts Center
my role
concept, design, page layout, photo art direction, and print production management
additional credits

For the Center's 2014 annual report, we chose a theme that's all about YOU ... the Center's patrons, donors, staff, stakeholders. So for the cover, we decided to display the myriad emotions that can be evoked by the performing arts, and used the Center's staff and volunteers as “actors” to portray audience members engrossed in a variety of performances. On the interior, we incorporated the theme into the page headings and echoed the cover's grid of images, but deconstructed it into compositions that reflect the motion and emotion of the book's content.